Government Policies and Schemes in Supporting Ecopreneurs
DOI:
https://doi.org/10.69687/ime.nseeepsd.2026.1.29Abstract
Introduction: Market systems have adversely affected the environment by failing to deal with negative environmental externalities and by undervaluing natural resources, leading to their overexploitation and depletion. Governments have sought to deal with the problem through a mix of command-and-control and market-based instruments, with limited success. One of the most potent alternatives for dealing with such market failures is ecopreneurship, which refers to a process by which entrepreneurs introduce eco-friendly, or relatively more eco-friendly, products and processes into the marketplace.
Methodology: A theoretical framework to assess the emergence of ecopreneurship in a given society or industry is presented, identifying both internal forces (sustainability values, competitive advantage of eco-friendly products and processes) and external forces (powers of the discerning consumer, the discerning investor, enabling policies, regulatory agencies and civil society). The data for this research paper is collected from secondary data sources, including government reports and schemes such as Startup India, Make in India, Swachh Bharat Mission, the National Innovation Foundation and renewable energy policies; research papers and journals on ecopreneurship, sustainability policies and green business models; news articles and case studies; and company websites and reports. Primary data methods identified for the study include surveys and questionnaires, interviews with ecopreneurs, case study documentation of three to five Indian ecopreneurs, and field visits and observations.
Results & Discussion: Government support for ecopreneurs operates through regulatory frameworks such as carbon tax incentives, emissions trading systems and pollution control norms; subsidies and grants including U.S. Green Business Grants, India's Startup India Seed Fund and the European Green Deal Investment Plan; green financing through the Green Climate Fund and the UK Green Investment Bank; research and development support through Horizon Europe and the U.S. SBIR program; tax incentives such as investment tax credits; and capacity-building programmes including the United Nations' SEED Initiative and India's National Green Corps. Ten schemes implemented by the Government of India are identified, from the Start Up India Initiative and eBiz Portal to the Dairy Processing and Infrastructure Development Fund. Documented success cases include Waste Ventures India, Oorja Development Solutions, Greenway Grameen Infra, Avant Garde Innovations, Carbon Masters, HelpUsGreen and Gegadyne Energy. Five findings emerge: limited awareness, complex application processes, delayed funding and approvals, lack of tailored support, and successful implementation cases.
Conclusion: Government policies and schemes play a crucial role in fostering ecopreneurship in India. While several initiatives like Startup India, Swachh Bharat and renewable energy subsidies have benefited green businesses, challenges such as bureaucratic delays, lack of awareness and complex procedures still persist. Addressing these issues through streamlined processes, better promotion and sector-specific support will further strengthen the ecopreneurial ecosystem, contributing to India's sustainable development goals. The study recommends enhanced awareness programmes, simplified procedures, faster fund disbursement, sector-specific policies, public-private partnerships and standardised impact measurement metrics.
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